All in Music
The mark of good design at Bethel Music is about keeping all your designs malleable and soft in your hands and keeping a humble heart before both the Lord and those in charge over you, so that every concept has the ability to be molded and stretched to perfectly fit the canvas it was designed for.
It’s all pointing to the rich legacy and heritage of revival and praise and worship in Latin America — and that no matter how hard religion might try and keep people inside a box, the Spirit of God is flowing outside the limitations we try and put on Him; beathing NEW life into hearts today!
Every newspaper article is either a testimony from someone in our community telling of God’s faithful goodness, or a scripture re-enforcing those timeless truths of provision and victory — after all, testimony (the re-telling of God-stories) is one of the most powerful prophetic acts we can do.
In the creative direction for Wild, I knew that I wanted to portray the strength and honor of Sean’s amazing missional legacy, while somehow tying in the fact that this is a live worship album.
As I set out to design the art for "Living Hope", I wanted to base the concept on this 80s album artwork -- an honorable nod to the rich worship-warfare history of this era -- plus I felt it tied in strongly with the bold-gospel narrative of this single.
This album artwork was such a gift from God and it all came together in about 5 minutes. I love that the artwork came the same way these moments (songs) did - divinely curated by a loving Heavenly Father and gifted to His children freely.
I loved the challenge of designing for a generation that's not my own, taking so many different opinions from more generations that weren't my own, and creating a brand and visual language that truly represented the life, joy, freedom, and pop sound of this fantastic album!
I've found that 9 times out of 10, when you allow yourself to re-create aspects of a project based on your gut...leadership will fall in line with your vision and adjust their previous boundaries...
I remember being very young, believing in the power of prayer, and fervently asking the Lord if one day I could design an album for Darlene Zschech.
In moments of frustration or lack of inspiration, Holy Spirit is always waiting and willing to help us.
That's when it hit me, why stand out when it's smarter to fit in.
